Quick start
© 2026 Paystone Inc. All rights reserved. NiceJob and the NiceJob logo are registered trademarks of Paystone Inc. DataCandy and the DataCandy logo are registered trademarks of Paystone Inc.
Content Guidelines
Our voice, tone, and writing standards across all brand content.
Voice & Tone
Consider voice the climate and tone the weather. Voice is our constant character; tone adapts to context.
Headings & Subheadings
Capitalise the first letter of every major word.
Capitalise only the first word and proper nouns.
No end punctuation unless the heading is a question.
Body Copy
Any copy outside of blog headings should be sentence case — including subheadings, captions, tooltips, and UI labels.
Spacing
1 space after H2s. 2 spaces after each section.
No spaces before or after an em dash.
Numbers
Underline
Spelling & Punctuation
NiceJob uses American spelling. DataCandy & Paystone use Canadian spelling.
Bulleted Lists
- Customers receive points for every purchase they make.
- Points can be redeemed for discounts and free items.
- Gift cards
- Loyalty rewards
- Customer insights
Scripts & Templated Copy
Date & Time
Email Specific
Logos
Primary Logo
Light and dark background versions.
One Colour Logos
For print, embroidery, engraving, etc.
Icon / Brand Mark
Standalone mark for favicons, app icons, tight spaces.
Clearspace & Sizing
Always maintain clear space equal to the gap between mark and wordmark on all sides.
Incorrect Logo Usage
Never modify the logo in the following ways.
Colours
Click any swatch to copy its hex code.
Primary Palette
Secondary Palette
Relative Colour Usage
Block size reflects visual real estate each colour should occupy.
Colour Pairings
Approved and unapproved colour combinations.
Colour in Type
Click to copy.
Typography
Bogart for headings. Inter for everything else.
Brand Fonts
Ideal Typestack
System Fallbacks
Use Helvetica Neue where brand fonts aren't supported.
Presentations
Use Inter for Google Slides via More Fonts.
Iconography
Browse the Font Awesome free icon set. Click any icon to download or copy its class.
Presentation Templates
Official Google Slides templates for each brand. Always make a copy — never edit the master.
How to use
Click "Make a copy." Google Slides will save a personal copy to your Drive automatically.
Rename your copy to match your project. Never rename or modify the master template.
Swap in your own text, images, and data. Keep all fonts, colours, and layouts intact.
Go to More Fonts in Google Slides and add Inter if it's missing.
Email Signatures
Fill in your details, then copy the HTML into your email client. The main logo reflects the active brand.
Your Details
Preview
How to add to Gmail
Boilerplate Copy
Official company descriptions ready to copy and paste into bios, proposals, presentations, press materials, and partner decks.
Paystone
Paystone is a leading North American payment and software company dedicated to redefining how merchants engage their customers and grow their businesses. As a house of brands, Paystone's comprehensive suite includes DataCandy for cutting-edge gift card and loyalty solutions, and NiceJob for powerful reputation marketing. Paystone's software is used at over 35,000 merchant locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. The fintech company employs over 150 employees and serves as the technology partner of choice for hundreds of partners across North America.
DataCandy
DataCandy leads the industry in providing loyalty and gift card solutions, empowering businesses to enhance customer loyalty, drive repeat business, and boost revenue through personalized engagement strategies. With a robust suite of solutions and advanced analytics, DataCandy enables businesses to tailor loyalty and gift card programs to meet their specific needs and objectives, ensuring optimal management and performance. DataCandy is part of the Paystone house of brands.
NiceJob
NiceJob is a reputation marketing platform that helps businesses grow by turning great customer experiences into powerful marketing. From automated review collection to website conversion tools and social proof sharing, NiceJob makes it easy to build trust, attract more leads, and win more business—without extra work. Thousands of service-based businesses across North America use NiceJob to boost their online reputation and accelerate word-of-mouth growth. NiceJob is part of the Paystone house of brands.
Brand Assets
Direct links to brand collateral, product assets, and shared resources on Google Drive.
Brand FAQ
Answers to the most common brand questions. For anything else, reach out to the brand or content team from the Overview page.
Colours & Design
Not without approval. All campaign visuals should stay within the brand palette. If you have a specific need, bring it to the brand team.
Yes — using brand colours in internal documents is encouraged and helps maintain consistency.
Where possible, yes. At minimum, avoid using off-brand colours in anything seen by clients or partners.
Use Inter as the fallback — it's available free on Google Fonts and is close enough for internal use. Never substitute with Arial, Calibri, or other system fonts in external materials.
Copy & Content
Yes, in appropriate contexts like social posts or email. Refer to the Content Guidelines for voice and tone direction per brand.
Spelling, grammar, and punctuation rules apply everywhere. Tone can be more relaxed internally, but clarity and professionalism should always come first.
Any external-facing copy — website, ads, press, social — must be reviewed before publishing. Contact Adele Richardson for content review.
Co-branding & Partners
Only with explicit approval. Direct partners to the brand team to receive the correct logo files and usage guidelines.
Our logo and the partner's logo should be clearly separated with equal visual weight. Never merge, overlap, or alter either logo.
No. All co-branded materials must be approved before production or publication. Contact Damian Plisko to get started.
Approvals & Exceptions
For brand and design requests, contact Damian Plisko. For content requests, contact Adele Richardson. Or submit an Asana ticket.
Allow at least 3 business days for standard requests. Flag urgent requests directly to the brand team.
Flag it to the brand team with a link or screenshot. Contact Damian Plisko directly.
Sell Sheet Builder
A built-in tool for creating branded one-pagers for Paystone, NiceJob, and DataCandy. You fill in the sections, preview the result in real time, and export as a PDF or JPEG — no design software needed.
Not yet — the builder doesn't save between sessions, so closing the tab will lose your progress. We recommend exporting before closing. Draft saving is on the roadmap.
PDF is best for sharing digitally or printing — it's crisp at any size. JPEG is better for quick shares in Slack, email, or social. Use PDF as your default unless file size is a constraint.
Yes. Use the brand tabs at the top of the hub to switch brands — the builder will update colours, logos, and example content for whichever brand is active.
Yes. Each section has ↑↓ arrows on the left side of the accordion. Use these to move sections up or down. Hero and Footer are fixed and cannot be moved.
Any external-facing sell sheet should be reviewed before use. Send to Damian Plisko for design sign-off and Adele Richardson for content review.
Social Media Links
Official social profiles for all three brands. Click to visit or copy the link.
Sell Sheet Builder
Start from a template or build section by section — the preview updates live. When ready, export as a PDF or JPEG download.
Approval required. All sell sheets must be approved before use.