Case Studies Article

Harnois Énergies Triumphs: DataCandy-Powered Loyalty Program Declared Best in Canada

The 2023 LoyalT survey results are in, and we are thrilled to celebrate that a DataCandy client is the winner. Harnois’ Proxi Extra has been crowned the Best Loyalty Program in Canada! This prestigious award is a testament to Harnois' commitment to customer satisfaction and loyalty conducted by independent marketing and loyalty consultants Adviso and R3 Marketing.

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Proxi Extra: A Beacon of Loyalty Excellence

For the past decade, the LoyalT survey has been a cornerstone in understanding the dynamics of loyalty programs in Canada. Adviso and R3 Marketing have been at the forefront of analyzing consumer attitudes and behaviors toward Loyalty programs, providing valuable insights into industry trends and strategies to build an effective and attractive loyalty program.

Key Highlights of Harnois's Winning Loyalty Program

Card at counterBenefits: Earn up to 15 points per litre on gas and points on products from Hanois’ convenience stores, with all points redeemable at Proxi Extra convenience stores. Earn 10 points/L gas if you pay with a credit card and earn 15 points/L if you pay with a debit card or cash and 10 points for every $1 in purchases on all convenience store products except tobacco and lottery tickets.

As if this wasn’t enough already, buy four fair trade Napoleon coffee, and get the 5th free. Earn even more points through surprise bonus quarterly promotions on snacks, drinks, and car wash items.

Savings: 1,000 Proxi Extra points equals $1.

Customer Convenience: Customers can sign up on their website or download the Proxi Extra mobile application from the Apple Store or Google Play. Harnois' program allows customers to choose between a physical or digital card with access to the same benefits and rewards.

Harnois and DataCandy: A Winning Partnership

The 2023 LoyalT survey is a testament to Harnois' success, powered by the innovative DataCandy platform. We celebrate this achievement with immense pride, acknowledging the dedication and vision that have made Harnois the best in the country.

At the heart of Harnois' success is the seamless integration of the DataCandy platform, which powers Proxi Extra's exceptional loyalty program. Harnois has been part of the LoyalT study, consistently analyzing and improving based on consumer feedback. Harnois topped the survey of 10,000 Canadians based on three key indices: affection, commitment, and behavior.

DataCandy’s loyalty program is easy and customizable for users such as Harnois; from Harnois, 15 points per liter of gas to quick and simple rewards such as reduced-price tickets to local entertainment venues such as the Centre Culturel Desjardins de Joliette.

What's Next for Harnois and DataCandy?

Harnois Énergies, founded in 1958 in the Lanaudière region by Claude Harnois, has evolved into a national player in the energy sector, with a strong presence in Quebec and targeting new acquisitions operations across Canada.

The company, currently led by CEO Serge Harnois along with co-owners, siblings, Claudine and Luc Harnois, who recently welcomed two new partners, the Caisse de dépôt et placement du Québec and the Fonds solidarity FTQ, who collectively hold a 13% stake in the company.

Harnois and DataCandy are committed to continually elevating the customer experience, and setting new standards for loyalty programs in Canada while keeping the Proxi Extra loyalty program straightforward and easy to understand for Harnois’ customers. This is done by keeping the program fresh and engaging for members by constantly offering regular promotions with plans to expand. 

Thank You for Being a Part of Our Success

Elevate your customer experience with DataCandy, the platform behind Proxi Extra's success. Sign up today to redefine loyalty in your business.

Stay tuned for more exciting updates as Proxi Extra and DataCandy continue to redefine loyalty experiences in Canada!