Curious about the key to building lasting connections with customers? Want to know how businesses can boost customer satisfaction and outshine their competition? The answer lies in harnessing the power of customer loyalty programs!

Customer loyalty software is a powerful tool that can transform the way businesses run and optimize their loyalty programs, creating lasting customer relationships. With tailored rewards, personalized experiences, and valuable customer insights, loyalty software can significantly impact your operations and enhance customer engagement.

We've researched and handpicked eight top-notch customer loyalty software solutions in this article that are worth considering this year. Our goal is to help you find the perfect fit to elevate your business and foster unwavering customer loyalty.

What is Customer Loyalty Software?

Customer loyalty software empowers businesses to create, manage, and optimize loyalty initiatives that incentivize repeat purchases, reward loyal customers, and foster brand connections. Customer loyalty software tailors programs to individual customer preferences by leveraging data-driven insights, bolstering customer retention, satisfaction, and loyalty.

Advantages of Loyalty Program Software: Key Features You Need to Look For

A 2021 study by McKinsey found that the best customer loyalty programs increased both purchase frequency and size to boost annual revenues by 15% to 25%. No surprises therefore that 90% of companies today indulge in some form of customer loyalty program.

Let’s now dive into the key features you need to keep in mind while choosing a customer loyalty program software for your company:

Ease of Use

A user-friendly interface is crucial when selecting customer loyalty software. The software should be straightforward to set up and navigate, ensuring both business owners and their teams can seamlessly manage the customer loyalty program without the need for extensive technical expertise.

Flexible Rewards

The best customer loyalty program software provides flexibility to customize rewards based on the unique needs and preferences of the business and its customers. Whether it's a point-based system, tiered rewards, or special promotions, the ability to tailor rewards ensures the program aligns with the business's goals and effectively motivates engagement.

Omni-Channel Experience

Customers interact with businesses through various channels; an effective customer loyalty program should do the same. Look for software that supports omnichannel experiences, allowing customers to seamlessly access and redeem rewards across platforms.

Accurate Activity Dashboard

Data-driven insights are the backbone of any successful customer loyalty program. A comprehensive activity dashboard provides businesses with real-time analytics and reporting on program metrics, consumer behavior, and campaign performance. This information will help you make informed decisions, identify trends, and fine-tune your loyalty strategies for optimal results.

Integration Capabilities

It is crucial for customer loyalty software to integrate with existing systems like CRM, CMS, POS, and social media for seamless operations. Integration allows for smooth data flow and automation, reducing manual efforts and the potential for errors.

Selecting the right customer loyalty software will empower your business to create engaging and personalized loyalty programs that drive customer retention and enhance brand loyalty. Each feature listed above addresses key aspects of loyalty program management to ensure a holistic approach to cultivating lasting customer relationships.

The Best Customer Loyalty Program Software to Consider

Now that we have an idea of what to keep in mind while choosing the right loyalty program software, let’s explore the top options available in the market. Each software on our list offers unique features and capabilities to elevate your loyalty initiatives.

From seamless integrations to robust analytics, let's delve into the pros and cons of each software so you can make an informed decision that perfectly aligns with your business needs.

1. Paystone Loyalty Program

In the quest to foster lasting connections with customers and drive business growth, Paystone Loyalty Program software emerges as a powerful solution. It features seamless integration with major payment processors, automated member engagement, and versatile loyalty program options. 

Paystone helps you create personalized and rewarding experiences for your customers by harnessing the power of data-driven insights and offering a user-friendly interface. It enables you to stand out from competitors, boost customer spending, and elevate brand awareness. Let's explore the key features of the Paystone Loyalty Program software that make it a top contender in revolutionizing loyalty initiatives.

Evaluation Criteria

Advantages

• Seamless integration with major payment processors for easy sign-up and reward redemption.
• Automated member engagement and unlimited loyalty card transactions.
• Built-in marketing automation for personalized offers and reward points.
• Real-time dashboard and reporting tools for monitoring program impact.
• Provides an effective way to stand out from competitors and boost customer spending.

Pricing

• Pricing Information is not publicly available. Contact Paystone Loyalty Program for pricing details.

Free Trial or Demo: Watch a demo

Customer Service and Support

• 24/7 Helpline, help desk, and best-in-class support for merchants.

Review Score

• Google Reviews- 4.6/5 stars
• SourceForge- 4.5/5 stars
• Capterra Reviews- 4.5/5 stars

Highlighted Reviews

• Pros: “The system is in accordance with our accounting procedures and very easy to track.”
• Cons: “There's nothing that I don't like about this program.”

2. Kangaroo

Kangaroo provides a range of solutions for businesses looking to enhance customer loyalty and promote business growth. Kangaroo offers personalized loyalty initiatives to suit your unique business needs, with options to help you customize your loyalty program and incorporate your brand identity. It features multiple acquisition tools, besides personalized customer rewards system and automation capabilities. 

Evaluation Criteria

Advantages

• Access basic email, SMS, marketing, and customer experience automation capabilities.
• Get access to a reporting dashboard for customer behavior and trend insights, along with weekly program performance analytics.

Pricing

• Plans range from $59/per month to $299/per month.

Free Trial or Demo: 30-day free trial is available for all plans

Customer Service and Support

• Chatbot and e-mail support are available.

Review Score

• CrozDesk- 4.15/5 stars
• Capterra Reviews- 4.6/5 stars

Highlighted Reviews

• Pros: “I appreciate that the Kangaroo Rewards program integrates with Lightspeed POS and Shopify eCommerce platforms. Also, it connects to Klaviyo for email marketing. I know that I'm not using all that the system has to offer but I'm looking forward to beginning to add reviews and referrals.”
• Cons: “The integration isn't seamless for our customers. Sometimes it creates a duplicate account and merging is not as easy as I would like it to be.”

3. FiveStars

Fivestars is a versatile rewards system program tool relied upon by more than 12,000 local businesses to attract customers and foster brand loyalty. This comprehensive platform brings together automation, payments, marketing, and customizable rewards and promotions, all designed to keep customers connected and engaged with your business. 

Evaluation Criteria

Advantages

• Effortless customer loyalty sign-ups and check-ins through a phone number.
• Streamlined campaign setup for rewards, integrating in-app, SMS, and email features for automation.
• Targeted one-time promotions.

Pricing

• Pricing Information is not publicly available, Contact FiveStars for pricing details.

Free Trial or Demo: Demo Available

Customer Service and Support

• On-ground stores across the country

Review Score

• GetApp- 4.6/5 stars
• Capterra Reviews- 4.6/5 stars

Highlighted Reviews

• Pros: “One of the positives of the program is that it provides a fast base for communication and problem-solving between sellers and buyers.”
• Cons: “It needs to develop more and provide a longer free experience.”

4. BHN Rewards (formerly Rybbon)

BHN Rewards presents a comprehensive solution for sending, tracking, and overseeing digital rewards programs. This rewards management tool and digital gifting platform enable you to simplify the distribution of rewards and incentives from well-known brands like Amazon, DoorDash, Visa, and Uber.

Evaluation Criteria

Advantages

• A distribution channel offering prepaid e-gift cards to clients and customers in a digital format.
• Creation of rewards programs tailored to consumer behaviors.
• Customizable emails and landing pages.

Pricing

• Plans range from $1,990/year for a Team subscription to $5,990/year for an Enterprise subscription.

Free Trial or Demo: Demo available

Customer Service and Support

• Help Centre and email support available.

Review Score

• TrustPilot- 3.4/5 stars
• Capterra Reviews- 4.8/5 stars

Highlighted Reviews

• Pros: “One of the positives of the program is that it provides a fast base for communication and problem-solving between sellers and buyers.”
• Cons: “It needs to develop more and provide a longer free experience.”

5. Loyalzoo

Loyalzoo makes it easy for small and medium-sized retail businesses to implement digital loyalty and membership services. It enables business owners to easily run loyalty programs digitally on a POS system, eliminating the requirement for physical loyalty cards.

Evaluation Criteria

Advantages

• A distribution channel offering prepaid e-gift cards to clients and customers in a digital format.
• Creation of rewards programs tailored to consumer behaviors.
• Customizable emails and landing pages.

Pricing

• Loyalzoo offers one pricing plan at $47/month with the option to add SMS capabilities for an additional $30/month.

Free Trial or Demo: Free trial available

Customer Service and Support

• Email/Help Desk, 24/7 Live Representative and Chat available.

Review Score

• GetApp- 4.4/5 stars
• Capterra Reviews- 4.4/5 stars

Highlighted Reviews

• Pros: “Really easy to use, Value for money as well. We have built up a huge customer base via Loyalzoo.”
• Cons: “Lack of customizability for each shop unless paying for a full year upfront.”

6. Sendoso

Sendoso offers an intelligent and comprehensive sending solution that consolidates all your digital and corporate gifting needs in a single platform. Esteemed brands worldwide trust Sendoso for its expertise, advanced technology, and efficient warehouse logistics that help deliver a personalized marketing experience on a global scale.

Evaluation Criteria

Advantages

• Align Marketing and Sales to educate and move prospects through the pipeline
• Sending is triggered by a specific event like registration, form completion, page views, and others.

Pricing

• Pricing Information is not publicly available, Contact Sendos for pricing details.

Free Trial or Demo: Demo available

Customer Service and Support

• Email/Help Desk and Chat are available.

Review Score

• G2- 4.5/5 stars
• Capterra Reviews- 4.5/5 stars

Highlighted Reviews

• Pros: “What I like most about Sendoso is the ability to personalize messages for prospecting.”
• Cons: “It sometimes is hard to get your message across with a limited number of words able to be used.”

7. TapMango

TapMango offers a personalized customer loyalty program and an online ordering platform catering to retailers. This software equips businesses with a range of essential tools to craft a comprehensive loyalty experience. It includes SMS and email marketing, mobile ordering, and seamless integration choices for their existing POS system.

Evaluation Criteria

Advantages

• A mobile app where customers can keep track of their points, offers, and deals.
• Loyalty gift cards and preloaded tags with money, specific products, and discounts for use in-store or at events.

Pricing

• Pricing Information is not publicly available. Contact TapMango for pricing details.

Free Trial or Demo: Demo available

Customer Service and Support

• Email/Help Desk available.

Review Score

• GetApp - 4.2/5 stars
• G2 - 4.2/5 stars
• Google Rating - 4.9/5 stars

Highlighted Reviews

• Pros: “We have always wanted an app and they created one for us. It is fantastic and especially in these times, it is a significant help to our customers.”
• Cons: “The problem began when our account started to do the onboarding process. First, the process of communication was horrible.”

Ready to Elevate Your Customer Loyalty Program?

Take your customer loyalty program to new heights with Paystone Loyalty Program software. With seamless integration, automated member engagement, and versatile loyalty options, Paystone empowers you to create personalized and rewarding experiences for your customers. 

Gain valuable insights from real-time analytics and boost customer spending with personalized offers. Stand out from competitors and foster unwavering customer loyalty with Paystone.

Get started with a demo today and see how Paystone can revolutionize your loyalty initiatives.

FAQs about customer loyalty program software

What is customer loyalty software?

Customer loyalty software is a tool that helps businesses create, manage, and optimize loyalty programs. 

Who is loyalty software best for?

Loyalty software is ideal for businesses of all sizes and industries looking to boost customer retention, enhance brand loyalty, and drive revenue growth through well-tailored and engaging loyalty initiatives.

Is CRM a loyalty program? What's the difference?

Customer relationship management (CRM) and loyalty programs serve different purposes. CRM focuses on managing customer interactions, while loyalty programs aim to reward and retain customers through incentives and rewards.

How much does customer loyalty program software cost?

The cost of loyalty program software varies based on the provider and the features required. Pricing models include monthly subscriptions or transaction-based fees, and costs range from affordable options to higher-end solutions.

What is the most popular loyalty program?

The popularity of loyalty programs varies by region and industry. Some well-known loyalty programs include Starbucks Rewards, Amazon Prime, and Sephora's Beauty Insider program.

What is the #1 driver of customer loyalty?

Personalized customer journeys and rewards are considered the #1 driver of customer loyalty. Tailoring rewards to individual preferences and behavior fosters stronger emotional connections with the brand.

How do I create a loyalty card program?

To create a loyalty card program, identify your business goals, choose the right loyalty software, decide on the type of rewards, design the program's structure, and promote it to customers through various channels.